Creating Successful and Effective Job Ads


Finding candidates for a position, particularly the right candidates, can be a tiresome task. Often you will find that no one responds to your job ad, or that too many of the wrong people respond. Why does this happen, and how can you prevent it from happening? Unfortunately, the above situations result from a poorly constructed job ad. Putting together a posting seems straight forward: list the position title, hours, location and pay, and you're done. What you may not realize is that in the process of posting a job ad and looking for candidates, the candidates should be viewed as your clients. By composing your job posting with the mindset of selling the position creatively and effectively you will spend less time searching and rejecting, and more time accepting and placing successful applicants.

So, what does it take to create an effective job ad?